{"title":"Hello Possums","description":"\u003cp\u003eHello Possums began when a New Zealander moved to the UK and missed the knitwear she grew up with. The range is knitted in New Zealand from possum fibre blended with merino and silk. Possum fibre is hollow, so it holds warmth without bulk, and each piece is treated with a natural manuka extract that is gentle on sensitive skin.\u003c\/p\u003e","products":[{"product_id":"ribbed-socks","title":"Possum Merino Ribbed Socks","description":"\u003cp\u003eWarm, breathable and unbelievably soft, these Ribbed Socks bring everyday comfort to a new level. Knitted from a cosy possum-merino blend, they offer lightweight insulation, natural stretch, and a ribbed design that’s perfect for daily wear, lounging, or layering inside winter boots.\u003c\/p\u003e\u003ch3\u003eFeatures \u0026amp; Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eClassic blend:\u003c\/strong\u003e 23% possum fibre, 54% merino wool, 22% nylon, 1% lycra\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRibbed knit:\u003c\/strong\u003e adds gentle stretch and a secure, comfortable fit\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLightweight warmth:\u003c\/strong\u003e warmer than wool alone, without bulk\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSoft \u0026amp; breathable:\u003c\/strong\u003e keeps feet cosy while reducing moisture build-up\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDurable design:\u003c\/strong\u003e reinforced with nylon and lycra for shape retention\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eManuka Hydrosol treated:\u003c\/strong\u003e natural antibacterial freshness and skin-kind comfort\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEveryday essential:\u003c\/strong\u003e great for walking, commuting or keeping warm at home\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eMaterials \u0026amp; Care\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e23% Possum Fibre, 54% Merino Wool, 22% Nylon, 1% Lycra\u003c\/li\u003e\n\u003cli\u003eGentle machine wash or hand wash in cool water\u003c\/li\u003e\n\u003cli\u003eDry flat; do not tumble dry\u003c\/li\u003e\n\u003cli\u003eNaturally odour-resistant\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eFit \u0026amp; Sizing\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eAvailable in S \/ M \/ L\u003c\/li\u003e\n\u003cli\u003eStretchy, ribbed design for a snug and flexible fit\u003c\/li\u003e\n\u003cli\u003eSmall: fits shoe sizes Europe 36-39, USA 4-6 or UK 3-6\u003c\/li\u003e\n\u003cli\u003eMedium: fits shoe sizes Europe 40-42, USA 6.5-9 or UK 7-9\u003c\/li\u003e\n\u003cli\u003eLarge: fits shoe sizes Europe 43-47, USA 9.5-12 or UK 9-11\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eColours\u003c\/h3\u003e\u003cp\u003eAvailable in three classic shades: Charcoal, Black and Twilight\u003c\/p\u003e\u003ch3\u003eSustainability Note\u003c\/h3\u003e\u003cp\u003eThese socks champion New Zealand’s innovative possum merino fibre, a sustainable, biodegradable, and ultra-warm alternative to synthetic winter socks. Soft, breathable, and long-lasting, they’re a natural choice for conscious comfort.\u003c\/p\u003e","brand":"Hello Possums","offers":[{"title":"Black \/ Small","offer_id":56786212356422,"sku":"T7-X7A5-TWAS","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"Black \/ Medium","offer_id":56786212389190,"sku":"X2-04NV-BL3F","price":29.99,"currency_code":"GBP","in_stock":false},{"title":"Black \/ Large","offer_id":56786212421958,"sku":"PC-BMLB-C887","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"Twilight \/ Small","offer_id":56786212454726,"sku":"OA-8SY7-OIP8","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"Twilight \/ Medium","offer_id":56786212487494,"sku":"VP-NBZL-5LH2","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"Twilight \/ Large","offer_id":56786212520262,"sku":"0F-HMT0-6ZK6","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"Charcoal \/ Small","offer_id":56786212553030,"sku":"06-GQMV-RLBN","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"Charcoal \/ Medium","offer_id":56786212585798,"sku":"ZC-CZ8U-LRZP","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"Charcoal \/ Large","offer_id":56786212618566,"sku":"XE-LJIP-J2U1","price":29.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0991\/4735\/0342\/files\/RibbedSocks-onfoot-Black.jpg?v=1781525899"},{"product_id":"travel-wrap","title":"Possum Merino \u0026 Silk Travel Wrap","description":"\u003cp\u003eThis Travel Wrap is a versatile and comfortable accessory that can be used as a wrap, oversized scarf, shawl, or knee-rug. It is lightweight, warm, and made of natural materials, making it the perfect choice for when the weather is slightly cool. It comes beautifully presented, making it an ideal gift.\u003c\/p\u003e\u003cp\u003eHigh-quality Possum Merino Knitwear that prioritises both warmth and style. Each garment is thoughtfully crafted for long-lasting wear and made in New Zealand. To ensure the best possible experience, our garments are treated with a natural extract from the manuka plant known for its antibacterial properties and gentle touch on even the most sensitive skin.\u003c\/p\u003e\u003cp\u003eMeasures 72cm \/ 28.3 inches wide by 200cm \/ 78.75 inches long.\u003c\/p\u003e\u003cp\u003eKnitted in New Zealand using a blend of 20% Possum fur, 70% superfine Merino (17-micron) and 10% Silk.\u003c\/p\u003e","brand":"Hello Possums","offers":[{"title":"Winterberry Stripe","offer_id":57550186021190,"sku":"LW-SB01-5SRK","price":99.99,"currency_code":"GBP","in_stock":true},{"title":"Cherry","offer_id":57366862659910,"sku":"W2-4I5M-8PSK","price":99.99,"currency_code":"GBP","in_stock":true},{"title":"Charcoal","offer_id":57366862692678,"sku":"NE815_CHA","price":99.99,"currency_code":"GBP","in_stock":true},{"title":"Pistachio","offer_id":57366862725446,"sku":"YE-6PEB-XW8O","price":99.99,"currency_code":"GBP","in_stock":true},{"title":"Natural","offer_id":57366862758214,"sku":"NE815_NAT","price":99.99,"currency_code":"GBP","in_stock":true},{"title":"Natural Stripe","offer_id":57366862823750,"sku":"XN-453L-XRMT","price":99.99,"currency_code":"GBP","in_stock":true},{"title":"Lily Stripe","offer_id":57366862889286,"sku":"E4-2OPO-VPIO","price":99.99,"currency_code":"GBP","in_stock":true},{"title":"Cocoa Stripe","offer_id":57366862954822,"sku":"KG-XS8Y-KD6C","price":99.99,"currency_code":"GBP","in_stock":true},{"title":"Dove","offer_id":57550185955654,"sku":"MT-S79M-ZAN7","price":99.99,"currency_code":"GBP","in_stock":true},{"title":"Crystal Stripe","offer_id":57550185988422,"sku":"I4-HF81-ID9Z","price":99.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0991\/4735\/0342\/files\/CherrytravelWrapLifestyle.png?v=1791475498"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0991\/4735\/0342\/collections\/CherrytravelWrapLifestyle.png?v=1794307437","url":"https:\/\/earthful.co.uk\/collections\/hello-possums.oembed","provider":"Earthful Store","version":"1.0","type":"link"}